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Our Genius Story

Meet the Founder.

Our Genius Story

Mom Genius, founded by Tiffany Krumins, one of the first winners on ABC’s Shark Tank, allows you first access to one-of-a-kind, products that solve your real-world, mom-centric challenges. We provide unique, behind-the-scenes footage of our inventors, their stories, and they are why. Mom Genius invites you to click on images of our hand-picked inventors to learn their fascinating creation stories.

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You share in the creative process of each inventor and enjoy a unique, content-rich experience you won’t find anywhere else. Millions of viewers tune in to Shark Tank, not only to see American Ingenuity at its best but to hear the story behind the idea; a behind-the-scenes glimpse into the intimate world of the inventor where you learn the why of the product you are purchasing. Think of it as “Show and Sell,” our entrepreneurial twist on the “Show and Tell” we all loved as kids. We combine the excitement of Shark Tank with 24-hour accessibility to genius, kid-inspired products.

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When you shop at Mom Genius, you hit the trifecta of benefits: you choose from a variety of one-of-a-kind products that solve mom-centric challenges and learn the why behind your purchase, you change the lives of the inventors, and you fuel good ole’ entrepreneurial innovation. In addition to offering you a fresh, organic option to the usual fast lane of drab, online shopping, Mom Genius shares our entrepreneurial passion and vast, collective wisdom to nurture other inventors and help them launch their creative geniuses into the big, scary, competitive marketplace that is today’s reality.